B2b Marketplace

The Challenge

Process

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping your product, this approach matters.